YouTube has been a major part of the entirety of the internet since 2005. It seems that even our grandparents know about YouTube now, but will it remain the way it is? YouTube as a whole has gotten a lot of flak for so many things over the past two years for demonetization, copywrite issues,  and controversy. All of these factors impact advertisers and whether or not they want to put their ads on a content creator’s video.

Content creators earn money in two main ways: views and ads. If a person just clicks on a video and watches all of it, including the ad, the creator gets the maximum amount of money they can make off of that one person. If a person has an adblocker, then the creator gets less money, so on and so forth. That is the most accurate way of looking at YouTube and how they take care of their content creators.

However, YouTube’s system auto checks the thumbnail and title for inappropriate content. This inappropriate content consists of ludicrous ideas that include; if the words kill, hurt, die, death, fight and other completely normal terms are banned for ads. This system is called monetization. As for controversy, that happens all the time. Just recently, one of the most popular YouTubers, Logan Paul, uploaded a video of a person hanging in a forest in Japan. Only the dead man’s face was censored while the rest of him was clearly visible.

So, what does YouTube do about this? “The channel violated our community guidelines, we acted accordingly, and we are looking at further consequences. It’s taken us a long time to respond, but we’ve been listening to everything you’ve been saying. We know that the actions of one creator can affect the entire community, so we’ll have more to share soon on steps we’re taking to ensure a video like this is never circulated again.”- YouTube’s official Twitter. Meanwhile, Logan Paul is still free to upload onto YouTube.

Can YouTube figure out a way to promote responsible posting and make money at the same time? Time will tell.